The 9 key strategies to scale your recruitment business

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The 9 key strategies to scale your recruitment business

Are you looking to scale your recruitment business?

We have identified nine important strategies to ensure steady growth, which can be separated into strategic, operational, and financial categories.

Here are some key strategies for success:


  1. Diversify your income stream: To ensure a steady revenue stream, it is important to have a balance of both contract and permanent placements. This will help your business weather any market fluctuations.
  2. Focus on talent attraction and retention: Building a strong track record of attracting top talent and keeping them engaged is critical to growing your business. Consider investing in training and development programs to help your team stay up-to-date with the latest industry trends and best practices.
  3. Build a strong management team: Your business should not be dependent on the founder alone. Put a strong management team in place to ensure that day-to-day operations can run smoothly, even if the founder is unavailable. This will also help ensure continuity and stability as your business grows.


  1. Visible Corporate Governance: As your business grows, it is important to have a visible corporate governance structure in place. This includes regular monthly board meetings, HR policies, clear budgets, and monthly management accounts with clear metrics. These structures will help ensure that your business is operating smoothly and efficiently.
  2. Longevity of Staff: Building a team of dedicated professionals is critical to the success of any recruitment business. This includes creating a clear career structure that shows progression and development opportunities for your staff. Investing in your team can reduce turnover and ensure that your business is well-positioned for long-term growth.
  3. Track Record of Delivering Budgets: Demonstrating an ability to forecast and deliver budgets is critical to building trust with clients and investors. By keeping a close eye on your financials and regularly analyzing your performance, you can identify areas for improvement and make strategic decisions to optimize your business.


  1. To show that you have a well-run and well-managed business with costs under control, it's important to have a net fee income to a profit conversion of between 22-27%. This is a key metric that demonstrates the profitability of your business.
  2. Cash control is another important factor to consider when scaling your recruitment business. Maintaining cash at an optimal level, including debtors’ and creditors’ days and any ID facility, is crucial. By closely monitoring your cash flow, you can ensure that you have the resources needed to grow your business.
  3. Finally, having a three-year track record of growth in GP is essential to building trust with clients and investors. It's important to have a spread of clients and consultants to avoid any one dependency, with a maximum of 15%.